Memac Ogilvy appointed as PR partner for Jaguar Land Rover Bahrain
Euro Motors, the exclusive importer and distributor for the luxury automotive manufacturer Jaguar Land Rover in the Kingdom of Bahrain has partnered with Memac Ogilvy Bahrain, one of the Middle East and North Africa’s leading and modern marketing and communication agencies, to manage public relations for Jaguar Land Rover and support its growth in Bahrain for the year ahead.
The company which has premium brands such as Jaguar, Land Rover, BMW, Rolls-Royce, Ferrari, Maserati and MINI under its impressive banner, will be working with Memac Ogilvy Bahrain to manage the stakeholder and media relations programmes, and raise awareness of new Jaguar Land Rover models and customer-focused initiatives and services. The appointment follows the overarching communications mandate led by Memac Ogilvy in the MENA region for Jaguar Land Rover to further increase brand visibility and drive consideration.
Commenting on the partnership, Mr. Stephen Lay, the General Manager of Euro Motors Jaguar Land Rover said, “We are excited to extend our regional strategic partnership with Memac Ogilvy to Euro Motors Bahrain and welcome them on board. Bahrain is one of the top performing markets for Jaguar Land Rover in the GCC with big plans lined up this year on new model reveals and community-focused campaigns. We look forward to working with Memac Ogilvy Bahrain and we will be relying on their wide-ranging automotive experience, to help us significantly take our communications strategy up a gear and support the growth strategy of our dealership and the Jaguar Land Rover brand.”
Mr. Ghassan Boujacli, Managing Director of Memac Ogilvy Bahrain said, “We are honoured to have been selected to work with Jaguar Land Rover locally. Bahrain is a key market for automotive brands in the region, and Euro Motors has always been at the forefront of bringing the best of brands and setting new standards in automotive customer experiences. This is an exciting time for us, and we look forward to working with Euro Motors to share Jaguar Land Rover brand initiatives and stories with the local community.”
Since the start of its operations in 1998, Euro Motors has successfully positioned itself as the leader in the automotive industry in the Kingdom of Bahrain. Continually striving to attain the highest standards, Euro Motors prides itself on world-class technical service and customer care in accord with its belief in offering the utmost to customers.
For further details, follow the latest posts about Jaguar on Facebook at Euro Motors – Jaguar Bahrain or on Instagram at @emjaguarbahrain and about Land Rover on Facebook at Euro Motors – Land Rover Bahrain or on Instagram at @emlandroverbahrain